“Knowing is not doing”

Sounds like a Yoda quote, doesn’t it!

Most of us know what we need to do in our business to improve it, we just don’t. Running a business is not rocket science, it’s not. It can and IS simple if you have the right things in place.

Don’t get me wrong, things go sidewards quite often, but again, if you have the right processes in place, then even when there’s an issue, its solvable.

It’s a bit like martial arts or combat sports. We know we are going to get hit in the face and we know they will punch us back, but we have a counter, and they have a counter, and we have a counter counter, and so on.

My point is there’s always a plan to be made to reduce or even eliminate issues.

So why don’t people improve their business to the level they want to?

For some aspects it will be knowledge – You don’t know what you don’t know right? For others it will be confidence – Is this the right thing to be doing?

It will also be a matter of priority, with people thinking “I think something else is more important to be doing”. It may also be laziness!

As in all aspects of business, you need to have brutal honesty in your reflection.

You can’t grow your business until you have that level of honesty with yourself.

Once you have that then you understand yourself and can change or adapt to grow.

Just be honest with yourself as to what you need to do to build the business you want.

Don’t be lazy, don’t use time or priorities as an excuse and if you haven’t got the knowledge, then go out and get the knowledge – It’s not difficult to get!