I talk to a lot of agents from all over the UK and there is a clue as to why the really good ones are not struggling now with getting listings or being invited out. They have a sales and marketing plan! They are not playing with it, they don’t “tinker”, they don’t do things ad hoc. They have a plan and they do it consistently.

That doesn’t mean they are the best in the area at being an agent, but it means they have the best plan in their area.

I appreciate many people don’t know where to start. There is so much noise around various tactics – Facebook, Google, TikTok, letters, leaflets, cold calling, content, lead magnets, email and SMS marketing – Where the bloody hell do I start? That’s the thing – Just start!

Pick one or two and start them immediately – Do it religiously, every day, without fail. Don’t make excuses, as Nike says, “Just do it”.

Pick low cost or free things such as cold calling or handwritten letters. We have picked up several million pound plus houses in the last few weeks, with at least 4 more coming on, JUST off handwritten letters alone! And before anyone asks, the average fee is 1.55% and increasing.

You will not be surprised to know that I’ve systemised the process so literally anyone in our company can write them and know what to say. The fear of overwhelm and trust stops us doing things. We trust all the people that promote the various marketing and don’t know which ones to use first.

It really doesn’t matter to be honest. When you are deciding and not doing, your competitors are stealing a march on your market share. If you chase two rabbits you won’t catch either – Don’t overwhelm yourself.

I would always pick at least one that got immediate results such as calling, letters, FB or Google AND pick a longer-term tactic to build trust like content, community, email marketing etc.

Master, manage then move on to another one or two.

In a few months you will have an awesome marketing strategy.