Clients come to us based upon the reputation the company has built over time. However, they buy from the individual that they deal with, and if they don’t like them, they’ll lose trust and faith in the company.

Your employees are at the forefront of your business. They represent themselves as well as the company and by allowing them to build their personal brand, they will always want to strive to be the best they can.

This is why having your employees build their own personal brand will help your business in the long term.

Primarily when we are thinking about building a personal brand in the business environment, we instantly think of LinkedIn, but the truth is our customers are everywhere, that includes Facebook and Instagram.

When building relationships don’t just focus on the professional aspect, you really want to get to know them on a personal level as this helps make your connection stronger and more valuable in the long term.

In my opinion, when it comes to social media there is no quick win, it takes time to cultivate relationships and you must invest time in getting to know people.

What are you doing today to strengthen your relationships?