Business owners have struggled in many ways since the start of the pandemic. One of these ways has been how to keep their business thriving by effectively communicating with their consumers and general social media following.

Over the last few years, I have been on a mission to increase the awareness of both my personal and corporate brands using social media.

More recently I have launched my own YouTube channel to give online users a more direct line of communication to me.

Here are my key takeaways on using social media effectively:

1. The power of Facebook Ads. These have been an essential part of our overall marketing plan to drive leads into the business. They can be expensive if you get them wrong, so take the time to learn how to use them.
2. Creating a specific Facebook group for Estate & Letting agents dedicated to improving and growing their business, has been an excellent way to network with like-minded people.
3. I have used Instagram to help build my personal brand and I am putting content out daily. Whilst I do not believe in flooding people’s social media feed (this can switch users off), I do think it is important to be posting things out regularly, either daily or on fixed days so your following knows when you post.
4. Consider which platforms you are using. Instagram is the best for more visual based content but if you are just wanting to put out short, straight to the point comments, then Twitter is better for that.

Which platforms are you going to focus on in 2021?