Lessons in this Course:

• Copywriting Basics
  • Introduction
  • Defining the Communication
  • Selling the Next Step
  • Average Reading Age
  • Sales Structures
  • Writing Email Headlines
  • Writing Letter Headlines
  • AB Split Testing
• The 5 Ps System
  • Problem Passion Headlines
  • Proposing the Proposition
  • How Much Copy
  • Defining the Product
  • Shooting It Down With Bullets
  • If It Sounds to Good to Be True
  • The Purchase
  • Going Over the 5P Structure
• Putting the 5Ps to Work
  • Sales Letter Overview
  • Sales Letter Week 1
  • Sales Letter Week 2
  • Sales Letter Week 3
  • Sales Letter Week 4
  • Sales Letter Week 5
  • Sales Letter Week 6
  • Price Reduction Letter
• The Final Furlong