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Proposing the Proposition

Copywriting 101

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Lessons in this Course:

Copywriting Basics
The 5 Ps System
- Problem Passion Headlines
- Proposing the Proposition
- How Much Copy
- Defining the Product
- Shooting It Down With Bullets
- If It Sounds to Good to Be True
- The Purchase
- Going Over the 5P Structure
Putting the 5Ps to Work
The Final Furlong

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